Become the founder you keep pretending to be.
Ride the AI gold rush. Launch a startup from your laptop, go viral on X, rack up subscribers, and sell it for millions — all before the runway runs out. Then do it again.
just hit $11k MRR in 34 days 🚀 we are SO back
You've scrolled past a hundred “I hit $20k MRR” posts.
The screenshots. The build-in-public threads. The exits. Some are real, most are cope — and you've always wondered if you could pull it off. Now you can find out, minus the years and the savings.
Run a real company from one screen.
Every tool a real indie founder lives in — reimagined as apps on your desktop.
X
Post updates, memes & hot-takes. Go viral, pull in signups.
VSCode
Plan & ship features. Rush it and rack up tech debt.
Stripe
Set your pricing, trials & plans. Watch the MRR tick up.
Meta Ads
Burn cash on paid traffic to outrun organic growth.
DataFast
Funnels, sources & churn — read the numbers nightly.
Acquire
Buy rivals to build a portfolio — or sell for a fat exit.
Credit
Borrow against your MRR to fund growth. Don't over-lever.
Insurance
Hedge the disasters — hacks, crashes, founder sick days.
Plan → Build → Post → Profit.
Four moves, endless runs. Master the loop and the MRR takes care of itself.
01Plan & build
Pick a market, ship your MVP, then grind out features. Every build makes the product convert better.
02Post & go viral
Build in public on X. The right post at the right trend spikes traffic — memes hype, updates convert.
03Get subscribers
Visitors trickle into free users, free users convert to paying. The MRR climbs every single night.
04Scale or exit
Run ads, raise prices, buy rivals — or take the acquisition offer and cash out for millions.
13 markets. One gold rush.
Start cheap & viral. Unlock the lucrative, sticky B2B plays as you grow into a real founder.
From wantrepreneur to tech mogul.
Stack exits, net worth, followers and achievements. Climb the ranks. Top the leaderboard.
Founders are posting through it.
started a meme generator as a joke. it's now my main startup and I have 600 fake subscribers. send help.
folded 3 startups before lunch then bought my rival for $80k. this game gets me.
the X recap showing my cringe hot-take flopping is too real. I felt that.
rushed every feature, drowned in tech debt, servers crashed on launch day. 10/10 accurate.
Free forever. Pro if you're hooked.
The whole game is free. Pro unlocks the empire — and everything we ship next.
Forever Free
The complete game, no catch.
- ✓The full build → post → grow → exit loop
- ✓X, VSCode, GitHub, Notion, Stripe & DataFast
- ✓Meta Ads, Acquire & Credit
- ✓All 13 markets, achievements & the leaderboard
Not included
- ✗Run multiple startups at once
- ✗Insurance — hedge the disasters
- ✗Real estate to flex your net worth
- ✗Every future app & feature, forever
Pro Founder 💎
Pay once, yours forever — future apps included.
- ✓Everything in Free, plus:
- ✓Run multiple startups at once
- ✓Insurance — hedge the disasters
- ✓Real estate to flex your net worth
- ✓Every future app & feature, forever
Start free — upgrade any time, right inside the game.
The quick questions.
Is it free to play?+
Completely free — the whole game runs in your browser. Make an account so your progress and startups save across devices. There's an optional Pro plan, but you never need it to play.
What's the difference between Free and Pro?+
Free gives you the entire build → post → grow → exit loop with one startup at a time. Pro unlocks running multiple startups at once, the Insurance and real-estate apps, and every future feature — forever.
Do you offer refunds?+
Honestly? No refunds, sorry 😅 — but the entire game is free, so you can try everything for as long as you like before going Pro. No surprises, no trial traps.
Is it pay-to-win?+
Nope. Free founders can build, grow, exit and top the leaderboard just fine. Pro is about scale and flex — running a whole portfolio — not beating the game.
Do I need to know how to code or run a real startup?+
Not at all. It's a game. If you've ever scrolled startup X and thought 'I could do that,' you're the target audience.
Is there an end?+
Chase exits, net worth, achievements and the leaderboard. Hit a bankruptcy and you rebuild from scratch — peaks and prestige carry over.
What's actually being simulated?+
A real funnel: traffic from posts & ads → signups → paid conversion → churn, plus pricing, trends, tech debt, server load, loans, events and acquisitions.
Mobile or desktop?+
Both. It's built mobile-first with a full desktop layout — play on your phone on the train or full-screen at your desk.
Your runway starts now.
Launch your first startup in under a minute. It's free, it's in your browser, and it's dangerously hard to put down.
No download · No credit card · Just vibes & MRR